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Research

As a designer curious about how humans interact, decide and feel, my research in UX delves into the psychology behind choices, perception, and satisfaction. I explore questions and how design decisions influence user emotions, confidence, and behavior.
Through a blend of behavioral insights, cognitive principles, and interaction design, I aim to uncover patterns that make digital experiences more intuitive, human, and emotionally resonant. My research helps bridge the gap between design aesthetics and human psychology — turning observation into meaningful design strategy.

WHAT MAKES THE 2nd CHOICE,
FEELS LIKE A WIN

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IF USERS STOP SEEING SCREENS,
WHAT'S LEFT TO DESIGN

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INTEGRATION  OF UX BEYOND UI

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WEST DESIGN LANGUAGE VS
EAST DESIGN LANGUAGE

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